MOSR Canada Market Opinion Social Research

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Good Reads
Quel usage les Québécois font-ils des médias sociaux en 2018?
https://cefrio.qc.ca/fr/enquetes-et-donnees/netendances2018-medias-sociaux/

New Data Reveals How Canadians Really Feel About Ads on YouTube vs. TV
https://www.thinkwithgoogle.com/intl/en-ca/advertising-channels/video/new-data-reveals-how-canadians-really-feel-about-ads-on-youtube-vs-tv/

Industry News
The Canadian Research Insights Council (CRIC) and ESOMAR Announce Strategic Partnership
https://mosrcanada.home.blog/2019/02/25/the-canadian-research-insights-council-cric-and-esomar-announce-strategic-partnership/

Insights Association Launches Canadian Advisory Council
https://www.insightsassociation.org/article/insights-association-launches-canadian-advisory-council

Books
Clair Booth, CEO of British Columbia based Lux Insights has published a new book: “The Achiever Fever Cure: How I Learned to Stop Striving Myself Crazy”

Reports
Ipsos has released their list of The Most Influential Brands in Canada, 2018
https://www.ipsos.com/sites/default/files/ct/publication/documents/2019-02/most-influential-brands-canada-2018.pdf

Congratulations!
Upwords is turning ten, and we have you to thank for that!
http://www.upwords.ca/2018/10/01/upwords-celebrates-ten-successful-years/

Research Strategy Group now has a presence in Atlantic Canada, adding to offices in Toronto, New York, Chicago and Las Vegas.
http://www.rsginc.net

Congratulations to Meagan Morgan of Heads Up who received the 2019 Qually award at the QRCA Annual Conference.
https://www.qrca.org/page/qually_award

Job Postings
NRG is seeking a Research Consultant in Vancouver
https://www.nrgresearchgroup.com/nrg-research-consultant/

Neilsen is seeking a Project Specialist in Markham
https://jobs.nielsen.com/job/Markham-Project-Specialist-ON/540127900/?feedId=232800

Conference Summaries
Hotspex shares a summary of the London Quirk’s Event.
https://www.hotspex.com/2019/02/20/recapping-our-time-at-the-quirks-event-2019/