Click to access a%20manifesto%20for%20opportunity.pdf

CEO’s note: I am thoroughly loving this initiative. Canadian companies that meet these qualifications will be listed on MOSRCanada, possibly even right over there for everyone to see . Who will take first bragging rights!

Today, MRS calls on CEOs to sign its new Manifesto for Opportunity as it extends its work to improve inclusion and diversity in research with the launch of its latest sector report and a new LGBTQ+ network, #MRSPride.

Where We Stand: Inclusion, Equality and Diversity (IED) Industry Report from MRS and Kantar, presents key findings on gender, sexual orientation, ethnicity and age within market research. The research also shines a light on health and wellness issues in the sector for the first time – showing that more than half of men and women under the age of 44 within the research sector suffer from mental health conditions.

You can download the report here.

The new report follows two pieces of IED research conducted by MRS and Kantar in 2017, which showed a lack of diversity and equality within senior management. When those studies were published, MRS made a commitment to drive change and to consistently track how behaviours are changing in the sector.

Further underpinning this work, MRS also launches its Manifesto for Opportunity (PDF) today – asking CEOs to make five commitments towards creating safer and more representative workplaces. The pledges include: publishing pay statistics annually, working towards government targets for women and BAME people at board level and improving recruitment practices.

The pledge has been signed by the following:

Big Sofa: Kirsty Fuller
Hall & Partners: Vanella Jackson
GfK: Warren Saunders
Ipsos MORI: Ben Page
Kantar: Eric Salama/Amy Cashman
Lightspeed: Caroline Frankum
Quadrangle: Ali Camps
Savanta Global: Roger Perowne
Savanta UK: Nick Baker
Savanta Americas: Vin DeRobertis
Zappistore: Steve Phillips
C Space: Felix Koch

If you would like to sign the Manifesto for Opportunity on behalf of your organisation please email

#MRSPride is open to MRS members, staff of Company Partners and anyone within the research and marketing sectors and will launch with its first event on 30 May sponsored by YouGov and hosted by IPG Mediabrands.

Jane Frost CBE, chief executive of MRS, comments: “At MRS we are driven by our mantra, ‘evidence matters,’ but we need to lead by example and demonstrate that opportunity matters too. As the sector that provides insight and evidence, we must be representative of the changing world around us and we believe that the only barriers to progress should be personal choice and professional capability. Through initiatives like our Manifesto for Opportunity and #MRSPride, we want to energise discussion and inspire action within the market research community.

“While some of the figures in our latest sector report remain disappointing, this is an important process and we encourage other sectors and companies to open their books, take stock and implement effective IED policies – only then will change happen.”