Read the full post here: https://www.the-cma.org/about/blog/marketers-here-is-why-changes-to-trademark-law-matter-and-what-you-can-do-to-prepare

Author: Florentina Stancu-Soare | Manager, Regulatory Affairs @CMA
Questions or comments? E-mail us – we want to hear from you.

With the expanded definition of a trademark, you will be able to register and protect a broader, more valuable portfolio of trademarks, including 3D objects, holograms, tastes, scents and more. This larger portfolio of trademarks rights is valuable to a brand and is a shield to protect your business and will enable you to more fully articulate the elements of your brand.

Canada is also becoming a member of the Madrid Protocol, which means that Canadians can file applications internationally with the World Intellectual Property Organization (WIPO) in one language, with one payment mechanism, simplifying the application process. While this is not without some challenges, including potential increased costs, legal counsel can help your organization understand the impact and outline appropriate steps.

CMA members can download a comprehensive one-pager that outlines the legal changes at-a-glance and a list of actionable steps.

The regulatory landscape is constantly changing and staying up-to-date is important. If you are unsure of where to turn, the Canadian Marketing Association provides guidance and support to its members on a wide variety of issues. Check our site for resources and policy topics.


Author: Florentina Stancu-Soare | Manager, Regulatory Affairs @CMA
Questions or comments? E-mail us – we want to hear from you.