Read all the course information here: https://www.the-cma.org/education-events/professional-development/marketing-courses/digital-analytics
Dates: April 29 – July 7, 2019
Final Assignment: July 8 – 14, 2019
Instructor: Blair Smith
Digital Analytics is a 10-week online course designed for data-savvy marketers, not data scientists.
By empowering you to become a data consumer, this course will enable you to feel more confident in your marketing decisions and investments. Get inspired to generate hypotheses, to analyze results and to determine if your data makes sense in the context of your business environment.
The Digital Analytics course is built on a strategic marketing planning foundation by demonstrating a goals-and-objectives-based approach. We’ll attempt to create a clearer path between what you planned to happen vs. what actually happened across different marketing communications activities. Also, share your findings (while respecting privacy concerns) with your peers in this interactive learning environment.
Tap into your analytic curiosity and enhance your marketing skills by exploring the possibilities of digital analytics!