TORONTO – April 18, 2019. In an effort to help more companies across Canada create workplaces that embrace mental health best practices, Sklar Wilton & Associates is launching Headway, a Canada wide movement to help companies support healthy minds at work.

Headway is inspired by Luke Sklar who founded Sklar Wilton & Associates more than 30 years ago. Sklar struggled with severe depression for several years before dying by suicide in 2018. In recognition of Sklar’s propensity to do anything he could to help people succeed, Headway aims to turn a tragic situation into something positive.

Headway is a long-term program to help decision-makers, culture leaders, and future business leaders in companies across Canada create better, more productive workplaces by helping employees with mental health conditions as well as those who care for them – their managers, coworkers, family, and friends. Morneau Sheppell has calculated that mental health issues cost Canadian businesses up to $1494 per employee per year, a clear indication that more Canadian companies need proactive mental health philosophies and practices.

“Mental health support in our workplaces makes good business sense but more importantly, it’s the right thing to do. In fact, it’s our responsibility as employers, ” said Sarah Liverance, Partner at Sklar Wilton & Associates. “Through Headway, we’re inviting C-level decision-makers to commit to taking action, to doing at least one thing new, bigger, or better than they currently are to support mental health and their employees’ mental well-being. If more workplaces were better equipped to help people with health struggles, Canada would be a better place.”

The kick-off event will be held on May 13 and will be headed by prominent mental health experts including:

  • Michael Landsberg, Sports Journalist and Mental Health Advocate
  • Paula Allen, VP, Research, Analytics and Innovation, Morneau Shepell
  • John Carinci ,VP & Head, Operations & Client Experience, RBC Insurance
  • Mike Serbinis, Entrepreneur, Founder & CEO,
  • Laurie McCann, Constable, Toronto Police Service, Ambassador for Children’s Mental Health of Ontario
  • Bill Howatt, Chief of Research, Workforce Productivity, The Conference Board of Canada
  • Craig Kramer, Mental Health Ambassador and Chair, Global Campaign on Mental Health, Johnson & Johnson

Entertainment during the kick-off event features Canadian celebrities and mental health advocates:

Executive teams at companies across Canada who are ready make a #Headway pledge for Healthy Minds at Work or who would like to learn more should get in touch with Sarah Liverance. Participation in the kick-off event is by invitation only and seats are limited.

The kick-off Headway event is produced by Sklar Wilton & Associates in collaboration with the Sklar family, SickNotWeak, Mandell Entertainment Group, Riddoch Communications, and PHANTA.

We are grateful to numerous corporate sponsors including Molson Coors, Dig Insights, Morneau Shepell, Sobeys Inc., Canopy Growth, our travel partners The Four Seasons and WestJet, and other anonymous donors.


SW&A is a brand and retail consultancy that helps Canadian and global Fortune 500 companies unlock growth opportunities and build stronger brands. Leveraging strategic advisory, quantitative, and qualitative research and analytics, Sklar Wilton & Associates works with Canada’s leading consumer and B2B brands across a range of marketing challenges. SW&A was recognized as the number one Employee Recommended Workplace among private small businesses by the Globe and Mail and Morneau Shepell in 2017 and in 2019. SW&A was also named a Great Workplace for Women in 2018, and the Best Workplace in Canada for Small Companies in 2017 by the Great Place To Work® Institute.

Media Contact

Sarah Liverance