Read about all of the nominees here: https://www.greenbook.org/PDFs/2018_Q3_Q4_GRIT_Report.pdf

GRIT reportThe GRIT Future list recognizes leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insight creators, users, and communicators. We are pleased to present and honor the sixteen rising stars in the expanding insights universe.

GreenBook and Zappi are proud to announce the inaugural GRIT Future List — an awards program to inspire, support, and celebrate young leaders who are driving consumer insights forward in important and unexpected ways.

The List recognizes leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insight creators, users, and communicators. These honorees have exceptional academic backgrounds, advanced career performances, and a wide variety of research and volunteer roles. They’ve published research, received numerous collective awards and accolades, and performed at conferences (including TED) around the world.

With hundreds of nominations of incredibly impressive submissions, this year’s judging process was a challenge. Gregg Archibald of Gen2 Advisors, a Future List judge, describes his experience while reviewing the candidates: “We couldn’t have asked for a better group of leaders to feature this first year. This list makes me feel incredibly optimistic about the future of our industry.”

Each of these honorees has less than a decade of experience in the insights industry, yet all are paving their way to being a recognizable and lasting name in our field. We are pleased and excited to bring to you the future leaders of insights.

Frank Beirne, Vice President, Technology and Data Science, Dig Insights

FROM THE NOMINATOR: “Frank leads an interdisciplinary team that is bringing market research into the next generation. He shares his knowledge in order to mold new researchers and further advance the industry.”

After just 3 years in market research, Frank leads a cross-disciplinary team of scientists and developers that’s bridging the gap between buzzword and business solution. One of his greatest accomplishments has been supporting Dig Insights move from a traditional market research company to an innovative tech market research company through the creation, implementation and ongoing support of Upsiide and Dig Sandbox.