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Social media has revolutionized marketing, but despite the growing popularity of social media platforms, many business owners don’t see the value of having a social media presence. They always want “proof” before they dive into the deep end and increase their online presence.

So, what is the value of social media marketing to your business and industry? Not only can it increase your brand recognition: it offers insights towards customers, as well as information on how you can increase your sales. Here’s a breakdown of why social media is so crucial for your company.

Brand recognition is BIG!

Part of what I love to do is show clients why their business is so unique, and what sets them apart from their competition. Brand awareness allows clients to identify your business through its valuable attributes. There are so many social media users today, and it’s amazing how much more exposure you can have from potential clients by establishing a social media presence.

By developing your social media presence, you’re putting your brand out there for potential clients to discover your business, communicating your authority as an expert in your field, and demonstrating your value to the potential clients to whom your products or services will benefit.

Keep it engaging

Client engagement on social media is a reliable means of gaining insight into who, what, when, and why potential clients are seeking your product or service. Not only does it give your business an opportunity to directly communicate with your targeted audience, it also offers an opportunity for you to go the extra mile by providing sales incentives, customer initiatives, and outstanding customer service.

In conjunction with using Google Analytics, your engagement with social media will help you better understand the target audience you serve, such as what products they already use, what their interests are, what demands they have, and how your brand fits into their expectations. Once you have that data, you have what you need to implement further marketing tactics and increase your sales.

And speaking of sales… 

Yes – social media can increase sales! This is one of the aspects that I think offers the best tangible evidence of social media marketing’s effectiveness.

When you know more about your target audience, and what they expect of you, you increase your odds of turning a potential client into a happy customer. In conjunction with other online marketing practices, such as using social influencers, you’re better able to make informed decisions related to connecting with your targeted audience, which will ultimately result in the chances of increased sales.

In this vein, I think it’s also worth mentioning that focussing on sales shouldn’t be your primary focus when it comes to social media. The most important components here are brand awareness and engagement with potential clients, both of which tend to yield results when applied with the proper marketing tactics. Set up the foundation, and the sales will follow!

Do you have the proof you’re looking for?

You can measure and analyze as much as you want, but when it comes down to it, you need to see it to believe it. I recommend setting up a marketing plan that incorporates social media as a method to boost your visibility online. The proof really is in the pudding – you have to build your social platforms in order to truly see the benefits for yourself.

If you need help creating a marketing plan that will incorporate social media into your marketing tactics, contact us today!