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You’ve got the data insight – now how do you present it?

Market research is often regarded as a valuable tool packed with useful insights that businesses and organizations can use to maximize their potential. But what happens when you have deep, rich insights with no idea how to paint a positive picture that will solidify stakeholder buy-in, especially among general audiences?

Usually, professionals provide their learnings to stakeholders in the form of market research reports – a proven and reliable way to get complex information across to stakeholders in ways that are actionable right away. Reports are often rich in detail and contain executive summaries that help tell your story or inform your business problem.

But what about when you need to get market research data out to a wider audience of people? People who may or may not know they have a stake in the organization or business? Or more challenging yet – an audience who may not care?

Learn how to make your market research reports stand out with 6 Creative Ways to Present Your Market Research Data.

This situation is something that is perhaps more common than you’d think for organizations like municipalities, government agencies, non-profits and many others.

For industries like these, getting research details and findings out to a mass audience of stakeholders can prove to be difficult. And sometimes a market research report may not be the solution to get concise information to those who have a stake in the subject matter.

In cases such as these, market research reports will be a tool to help inform those who commissioned the research in the first place, but they may not be enough to get the underlying intelligence out – quickly – to the people who matter.

In cases like these, a different approach may be what is called for!

There are ways for brands to get market research intelligence out there that will not only get their audience’s attention, but will also keep it long enough for the market research data to speak for itself.

Often, the best tools available are those that are familiar (or look familiar) to a general audience. That’s because familiarity with a medium engenders comfort with it – making these messages much easier to digest.

That’s because familiar things make us feel comfortable.

Think about it this way – when we’re exposed to the same stimulus over and over, and we don’t suffer any ill effects as a result, we learn we can trust that thing. The same goes with content. The more we are exposed to a specific kind of content, or the channel that content is on, we become familiar with it. When these become familiar, we don’t have to bother worrying about whether we can trust – we just engage.

Check out the creative outputs listed below to see how some familiar media can be used as great ways to relay market research data to general audiences.


It may seem head-slappingly obvious, but adding a blog roll to your organization’s website may be a great place to start.

Blogs present information in a comfortable style that many readers are used to. Familiarity with this format will allow many who may be unfamiliar with the concepts presented to learn about them in an unintimidating way.

What’s more, blogs allow for either linking or embedding of many of the creative outputs discussed later in this post, which makes them like Swiss Army knives for reporting to mass audiences.

Check out some of our blogs to see how we do it!

Vox Pops & Other Multimedia

When it comes to relaying research data to mass audiences, video is a great tool to use. That’s because when it comes to getting and holding the attention of audiences and getting information across to a wide audience, video cannot be beat.

Why it is a great tool comes back to engagement – people love video. In fact, according to HubSpot, a leading software in customer reputation management, using videos on landing pages will increase conversions by 86%. What’s more, just having the word “video” in the subject line of an email can increase open rates by 19%.

One of the ways Insightrix has used video to relay and encourage discussion about the findings of our independent research is through vox pops.

Vox pops are short interviews in which participants are asked research questions like those fielded in the market research and their responses are recorded. Another way to make vox pops work is to present market research findings themselves and get reaction to them.

Have a look at a vox pop Insightrix developed in the past embedded below to get a better idea of what they are all about.

There are many different other ways to use multimedia for market research data – from motion infographics to explainers (short videos that are used to explain concepts through the use of visuals and narrative) to re-enactments (staged recreations of events or occurrences). Watch the explainer video below that we produced to see how they can be effective in getting complicated messages across to wide audiences.

Both multimedia strategies go a long way to humanize the research data itself by giving a face to research participants.


Not everybody takes in information in the same way.

Generally, some people may be more drawn to the written word, others will prefer video to access information – others, on the other hand, will connect more with your research data if it’s relayed to them through a graphic representation.

Infographics are a great way to get a large amount of data across all at once in an easy-to-swallow form. They combine text, images and design to tell the story of your data. What’s more, they are easily shared through social media, which will help to amplify the messages you want to get across.

While infographics can be a quick way to represent your data – the tools used to build infographics are not always the quickest to learn and are sometimes not the cheapest option either.

Don’t let that discourage you!

There are plenty of great resources available to the aspiring or intermediate infographic developer such as platforms like Piktochart – combine a platform like Piktochart with graphic resources such as Flaticon for an inexpensive but professional result

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