Advance Points: 2
June 7, 2019, 9:30am – 4pm
5th Floor 510 W Georgia St
Vancouver, British Columbia V6B 0M3
QRCA Members: USD $100
Non-Members: USD $150
To register by check, please fill out the online form and then send the check (made out to “PNW Chapter of QRCA”) to:
8720 SE 45th Street
Mercer Island, WA 98040
Your payment guarantees your spot. Given the popularity of these events, and the fact that we order food for you, if you register you must pay, whether or not you attend.
Registration deadline: May 31, 2019
The PNW Chapter of QRCA is thrilled to announce that our upcoming workshop is scheduled for June 7th. This full day event will cover the hows and whys of conducting qualitative research with participants with disabilities and how to be mindful of modern privacy concerns during projects.
9:30 – 10:00am
Meet and Greet – Registration – Light Breakfast
10:00 – 10:15am
Announcements & Introductions
10:15 am – 12:45 pm
Inclusive Research – Workshop – Lauren Isaacson and Mary Elizabeth Sullivan (break included)
When design is inclusive, everyone wins. Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces which can be operated with one hand work for people with an amputated limb, someone with a broken arm, and a person with a bag full of groceries. How do we apply the same principles of inclusive design to qualitative research and how do we get our clients to get on board? In this session we’ll discuss foundational understanding of people with disabilities and how to best incorporate them in research projects with the help of Mary Elizabeth Sullivan, who has spent her career advocating for and facilitating accessibility for people with disabilities in the digital space.
Lauren Isaacson is the research director at Curio Research in Vancouver, British Columbia. Lauren has many years of experience on both the client and vendor side working on customer satisfaction tracking projects, usability testing, concept testing, exploratory research, and research management for such companies as Mozilla, SAP, Google Cloud, and BC Hydro. She is currently contracted full-time at TELUS Digital as their UX Research Lead, tasked with building their UX Research team and practice from the ground up.
Mary Elizabeth (Beth) Sullivan has both personal and professional experience in accessibility. For five years she has been a dedicated Digital Accessibility Specialist for large Canadian organizations. Collectively, she has amassed over 11 years of digital and multimedia experience in e-commerce and small business website management, backend web application development, volunteering at the Inclusive Design Research Centre (IDRC), and the A11yTO Camps. She classifies her perspective of digital accessibility as a WCAG 2.+ standards-guided human-first ideology. This approach was formed while guiding project teams to meet WCAG, by her experiences in feedback sessions with employees and customers with disabilities, and sculpted by the expertise of Monica Ackermann; a veteran of local and global accessibility standards, policy, and accommodations. Beth’s style of work includes an expectation the effort in meeting WCAG guidelines is the first, foundational step to digital accessibility, it is the real human engagement that builds real inclusive experiences.
12:45 – 1:45 pm
1:45 – 4:00 pm
What Qualies Need to Know about Privacy – Workshop – Lisa Horwich (break included)
With the passage of EU’s GDPR in 2018 and Facebook’s Cambridge Analytica scandal, privacy has become front and center in our personal and professional lives. With acronyms like PII, FERPA, HIPAA and techie terms like ‘cookies’ and ‘pixels’ there is a plethora of information to be gleaned on the subject of privacy in the digital age. This session will cover the basics of privacy laws and how qualies should incorporate best practices into their studies. In addition, we will talk about how certain marketing technologies like Real-Time Analytics affect us on a personal level and how we can protect our own privacy.
Lisa Horwich is the Managing Partner/Research Principal at Pallas Research Associates, a Seattle-based boutique research consultancy focused primarily on business-to-business research, with an emphasis on the technology sector. With over 15 years of marketing experience, both traditional marketing communications/brand management as well as product marketing, Lisa has spent the last 10+ years specializing in sophisticated, strategic market research and competitive intelligence. Lisa holds an MBA from the Foster School of Business at the University of Washington as well as a M.S. from the Rochester Institute of Technology and a B.S. from the California Polytechnic State University. She is the Co-Chair of the B2B QRCA SIG as well as past President of the Puget Sound Research Forum.
4:00 and beyond
Optional cocktails and/or dinner out