Good Reads

Vend-on des réfrigérateurs à des Esquimaux? Ou le « branding » : valeur ajoutée ou leurre diabolique? – Et Siegfried de Richard Wagner
https://crop.ca/fr/blog/2019/269/

Game of Thrones TV viewingbynlogic
https://mosrcanada.com/2019/05/24/game-of-thrones-tv-viewing-by-nlogic/

Fraud-ucation: Fraud Still Catching Canadians off Guard, by Environics
https://mosrcanada.com/2019/05/01/fraud-ucation-fraud-still-catching-canadians-off-guard-by-environics/

Congratulations!
The GRIT Future List: GRIT Names Frank Beirne from Dig Insights on the Future List
https://mosrcanada.com/2019/05/01/the-grit-future-list-grit-names-frank-beirne-of-toronto-on-the-future-list/

Industry News
Endorsed by ESOMAR and CRIC, a forthcoming Certified Analytics and Insights Professional (CAIP) designation will adopt people who were previously certified market researchers in Canada.
https://mosrcanada.com/2019/04/29/cric-endorses-new-certified-analytics-and-insights-professional-caip-designation-that-will-adopt-cmrps/

Mentions of the MRIA and its research registration system will be removed from standing offers and Government of Canada public opinion research standards.
https://mosrcanada.com/2019/04/01/mentions-of-the-mria-and-its-research-registration-system-will-be-removed-from-standing-offers-and-government-of-canada-public-opinion-research-standards/

AAPOR Comes To Canada by Doug Anderson, Earnscliffe Strategy Group
https://mosrcanada.com/2019/05/25/aapor-comes-to-canada-by-doug-anderson-earnscliffe-strategy-group/

GOC: The Charter’s 10 principles will build a foundation of trust for Canadians in the digital sphere
https://mosrcanada.com/2019/05/22/goc-the-charters-10-principles-will-build-a-foundation-of-trust-for-canadians-in-the-digital-sphere/

Imagine a world without data? Why you need to join your local insights association by Joaquim Bretcha, ESOMAR
https://mosrcanada.com/2019/05/02/imagine-a-world-without-data-why-you-need-to-join-your-local-insights-association-by-joaquim-bretcha-esomar/

MRS:Globalalliance for video measurement formed including Numeris (Canada)
https://mosrcanada.com/2019/05/22/mrs-global-alliance-for-video-measurement-formed/

Advocacy
CMA Guide Addresses Privacy Commissioner Findings
https://mosrcanada.com/2019/05/23/cma-guide-addresses-privacy-commissioner-findings/

IAB: It’s Beginning to Look a lot like GDPR – PIPEDA Amendments Threaten Balanced Approach to Privacy in Canada
https://mosrcanada.com/2019/05/08/iab-its-beginning-to-look-a-lot-like-gdpr-pipeda-amendments-threaten-balanced-approach-to-privacy-in-canada/

Determining the Fate of American Business for the Next Decade: Insights Association Testifies in Congress About 2020 Census
https://mosrcanada.com/2019/05/24/determining-the-fate-of-american-business-for-the-next-decade-insights-association-testifies-in-congress-about-2020-census/

Circuit Court Ruling Supports Insights Association/AAPOR Position on TCPA
https://mosrcanada.com/2019/05/09/circuit-court-ruling-supports-insights-association-aapor-position-on-tcpa/

Standards
Insights Association: With Revised Code, Insights Association Addresses Increasing Role of Secondary Data & Analytics
https://mosrcanada.com/2019/05/10/insights-association-with-revised-code-insights-association-addresses-increasing-role-of-secondary-data-analytics/

Podcasts
Episode 10: Market Research & Cannabis Retail by Insightrix
https://insightrix.com/podcast/

Training
Poynter: Free polling training on The Poynter Institute
https://mosrcanada.com/2019/05/06/training-free-polling-training-on-the-poynter-institute/

MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research
https://mosrcanada.com/2019/05/23/mrii-uga-launch-10th-principles-express-online-course-on-the-fundamentals-of-effective-market-research/

Conferences/Events
Research Analyst Networking Event at Georgian College on June 4, 2019
https://mosrcanada.com/2019/05/28/research-analyst-networking-event-at-georgian-college-by-georgian-college-research-analyst-program/

Big Data Toronto, June 12 to 13, 2019
https://mosrcanada.com/2019/04/11/conference-big-data-and-ai-toronto-june-12-13-2019/

Reminder: TTRA Canada Chapter 2019 Call for Participation due May 31
https://ttra.com/reminder-ttra-canada-chapter-2019-call-for-participation-due-may-31/

RFPs
RFP: Voice of the Customer research study
https://mosrcanada.com/2019/05/23/rfp-voice-of-the-customer-research-study/

Job Postings
Jobs are posted throughout the month on the website: https://mosrcanada.com/jobs/