Good Reads

Vend-on des réfrigérateurs à des Esquimaux? Ou le « branding » : valeur ajoutée ou leurre diabolique? – Et Siegfried de Richard Wagner

Game of Thrones TV viewingbynlogic

Fraud-ucation: Fraud Still Catching Canadians off Guard, by Environics

The GRIT Future List: GRIT Names Frank Beirne from Dig Insights on the Future List

Industry News
Endorsed by ESOMAR and CRIC, a forthcoming Certified Analytics and Insights Professional (CAIP) designation will adopt people who were previously certified market researchers in Canada.

Mentions of the MRIA and its research registration system will be removed from standing offers and Government of Canada public opinion research standards.

AAPOR Comes To Canada by Doug Anderson, Earnscliffe Strategy Group

GOC: The Charter’s 10 principles will build a foundation of trust for Canadians in the digital sphere

Imagine a world without data? Why you need to join your local insights association by Joaquim Bretcha, ESOMAR

MRS:Globalalliance for video measurement formed including Numeris (Canada)

CMA Guide Addresses Privacy Commissioner Findings

IAB: It’s Beginning to Look a lot like GDPR – PIPEDA Amendments Threaten Balanced Approach to Privacy in Canada

Determining the Fate of American Business for the Next Decade: Insights Association Testifies in Congress About 2020 Census

Circuit Court Ruling Supports Insights Association/AAPOR Position on TCPA

Insights Association: With Revised Code, Insights Association Addresses Increasing Role of Secondary Data & Analytics

Episode 10: Market Research & Cannabis Retail by Insightrix

Poynter: Free polling training on The Poynter Institute

MRII & UGA Launch 10th Principles Express Online Course, on the Fundamentals of Effective Market Research

Research Analyst Networking Event at Georgian College on June 4, 2019

Big Data Toronto, June 12 to 13, 2019

Reminder: TTRA Canada Chapter 2019 Call for Participation due May 31

RFP: Voice of the Customer research study

Job Postings
Jobs are posted throughout the month on the website: