Skip to content
  • About
  • News
  • Companies
  • Certified Individuals and Fellows
  • Conferences
  • Standards
  • Training
  • Jobs
  • RFPs
  • Search

MOSRCanada

Your central hub for Market, Opinion, and Social Research news that matters to Canadian researchers #MOSRCanada

Insights Association, Webinar

Insights Association Webinar: Building Brands Using Research

Date: June 27, 2019Author: LoveStats

https://www.insightsassociation.org/webinar/building-brands-using-research?&utm_campaign=WEBINAR19&utm_medium=Email&utm_source=WEBINAR19

Please login or become a Member to view this webinar.

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. In this webinar, Dr. Emmanuel Probst will take you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. He will provide numerous tips on how to unveil and measure meanings in consumer research.

This webinar is based on Emmanuel’s book Brand Hacks – How to Build Brands By Fulfilling the Human Quest for Meaning.

1:00 – 2:00 PM EDT
July 16, 2019

Presenters: Dr. Emmanuel Probst, Kantar

Sponsors: Southeast Chapter

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Tumblr
  • Email

Like this:

Like Loading...

Related

Insights AssociationKantarWebinar

Post navigation

Previous Previous post: DEVICEscape 2019: Canada’s definitive measurement of device ownership and usage patterns by Pollara
Next Next post: Telemarketing: Who am I allowed to call? by Jenelle Peterson, Tenato

#MOSRCanada

Sign up to receive the monthly newsletter: https://bit.ly/2FjnkF8

Submit Canadian blog posts, news, book launches, jobs, articles, reports, webinars, conferences, awards for the website and/or newsletter: https://bit.ly/2TGEP6u  

MOSRCanada is politely supported by

Canadian Viewpoint - Online and offline fieldwork and data collection. https://canview.com/Field Source Marketing Research - Welcome to a fresh approach in data collection. Delivering experience and quality to Research.Vancouver Focus delivers consistently reliable recruiting outcomes, in-house multi-angle live streaming, exception HD recording, with client-centred comfort. http://www.vancouverfocus.com/

Follow Us

  • LinkedIn
  • Facebook

Tags

#MOSRCanada AAPOR Advocacy AI Angus Reid Annie Pettit Award Barry Watson CAIP Calgary Canadian Viewpoint CBC Census Certification Christopher Adams Chuck Chakrapani CMA CMO Summit Conference CRIC CROP Customer experience Dig Insights EKOS Research Associates Employment Environics ESOMAR Ethics Frank Graves Français GDPR Globe and Mail Greenbook GRIT Hotspex ICC Innovation Insightrix Research Insights Association Insights West Ipsos John Tabone Jon Puleston Kantar Kathy Frankovic Leger Marketing Research Society Membership MRII Nanos Research Narrative Research Newsletter Nielsen NRG Research Group Pollara Polling Press Release Privacy Privacy Commissioner QRCA Report Rival Technologies Robert Wong Sampling Sklar Wilton Standards Statistics Canada TCPA Toronto Training Transparency TTRA Vividata WAPOR Webinar

Enter your email address to follow this blog and receive notifications of new posts by email.

We Are Canadian

© 2021 MOSRCanada

Create a free website or blog at WordPress.com.

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
%d bloggers like this: